If I was a band my name would be Forevers
Britta Persson’s release concert takes place at MDT!
“It was my mum and dad who made Britta Persson a long, long time ago. I came out quick, had a period of cuteness, became a teenager and wanted to do more. As a 13-year-old I sang Nirvana’s “Rape Me” with a strong, light voice at the youth club. I also did “Where Is My Mind?” by The Pixies, which, at least in retrospective, eased up the appearance a bit. This is my fourth album, it is about taking the time to think, make the effort to understand and build up the strength to do stuff. I reflect on the same things as you do: Everything from love to the collapse of the planet. Everybody just needs to shape up – now. I made this album together with Markus Jägerstedt (Robyn, M Krunegård) and Per Nordmark (Kriget, Fireside, Breach). We worked in basements in Stockholm until we basically became Forevers. Sometimes there would be a blowout inside the rock and dust would fall down in our hair. Markus has the biggest collection of synthesizers I have ever seen. All the synthesizers are plugged in at the same time and he moves around in his studio like a flying octopus. I would say he is one of Sweden’s best octopuses when it comes to harmony and melody. Per is one of my best friends and the one I wish I could give a dollar for every time he has hit that drum for me. I do not know anyone with better drive or taste than him. /B”
- About Britta Persson
Britta Persson started her solo career by selling demos over the Internet. From the very first note there was a confidence and unique openness that soon gave her a big following. After 2000 orders she decided to quit selling demos and instead she started working on her debut album. “Top Quality Bones and a Little Terrorist” came out in 2006 and showcased a very special sense for melodies and arrangements. The debut was recorded with small means, but the ambition was big and lit clear. Two years later the album was followed by “Kill Hollywood Me” which in many ways satisfied the high expectations, built up by her first recording. The songs were given a full instrumentation and a big sound that suited the songs perfectly. The single “Cliffhanger” was played frequently on the radio and Britta went on tour in Germany and England together with Camera Obscura. She also did a tour in Brazil with Those Dancing Days and Loney Dear. “Current Affair Medium Rare” was released in 2010 on the, back then, recently started label Selective Notes. The new beginning clearly did Britta and her band good and it was a consistent and very elaborated pop album that was introduced to the audience. Britta was nominated at the Swedish Grammy award (“Female artist of the year”), was given the prize “Best composer” at the Manifest award in Stockholm and performed on her home country’s biggest TV-shows. The same year she returned to Europe, doing a tour with fellow Swedes Johnossi. Apart from doing her own music Britta Persson is a frequently hired singer and her voice can be heard with both Camera Obscura and a number of Swedish top artists. This spring she joins Kleerup on his latest release. “If I Was a Band My Name Would Be Forevers” will be released on April 17th through Selective Notes/Razzia. We recognize her voice and the fine song writing but there is another dimension to this album. Both lyrics and music are more extroverted, there is a newly found groove and the sound is more luxurious. Markus Jägerstedt, Britta Persson and Per Nordmark produced the album. Furthermore Petter Winnberg (Miike Snow) and Peter Morén (Peter Bjorn and John) contributed. The first single is titled “Baby No Name” (release: March 8th) and according to Britta it is a song about seeing the enchantment in using the ditch as a road. And musically she definitely chooses her very own path, as she always did. Regardless if she uses the ditch or the highway we just follow her. You can hear that she knows where we are going.